I Sez: Digging the New Pepsi Look
Posted by Andrew Unterberger on February 18, 2009
“We decided, ‘Hey, now is the time to make that fundamental shift,’” [Frank Cooper, Pepsi-Cola North America vice president of portfolio brands] said. “If we’re going to capture the imagination of the consumer again, let’s rethink at a fundamental level the relationship between our brand and the consumer.”
Small font. Lowercase p. Unassuming, subtle. The beginnings of a 1.2 billion dollar makeover project.
I dunno, I kind of like it. And I’m a Coke man by nature.