Intensities in Ten Suburbs

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I Sez: Digging the New Pepsi Look

Posted by Andrew Unterberger on February 18, 2009

pepsi

“We decided, ‘Hey, now is the time to make that fundamental shift,’” [Frank Cooper, Pepsi-Cola North America vice president of portfolio brands] said. “If we’re going to capture the imagination of the consumer again, let’s rethink at a fundamental level the relationship between our brand and the consumer.”

Small  font. Lowercase p. Unassuming, subtle. The beginnings of a 1.2 billion dollar makeover project.

I dunno, I kind of like it. And I’m a Coke man by nature.

4 Responses to “I Sez: Digging the New Pepsi Look”

  1. Sonja said

    But it looks just like the Obama campaign logo!

  2. Victor said

    The new Pepsi logo is the greatest scam ever perpetrated on a major corporation. Congratulations to whatever branding agency it was that manged to bilk hundreds of millions of dollars from Pepsi by floating this brilliant bullshit idea of innovation and giving a logo that probably took all of 10 minutes to create.

    http://gawker.com/5150582/breathtaking-document-reveals-pepsis-logo-is-pinnacle-of-entire-universe

  3. ZillaRocca said

    I love this logo, yo

  4. Love it!!

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