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OMGWTFLOL: 2007 VMA Nominees Announced

Posted by Andrew Unterberger on August 9, 2007

Get ready to ignite

There’s never really been a time when I haven’t dreaded the coming of September, but one of the things that always got me through returning to grade school was the promise of the upcoming Video Music Awards. The music video is generally a medium that never got the respect I felt it deserved, and even though it has only a fraction of the cred of even The People’s Choice Awards, it’s nice to see there’s at least one institution attempting to construct a canon of sorts for it. Add in the obligatory self-conscious attempts at creating paradigmatic pop culture moments (the Britney/Christina/Madonna kiss of ’03 being the worst/hottest offender) and you know I’m still watching every year.

The nominees this year, though, are a little different. Announced yesterday, at least half the categories have been jettisoned, including all the genre awards (Best Rock Video, Best Hip-Hop Video, Dance, R&B, Pop, etc.), most of the technical awards (Best Cinematography, Special Effects, Art Direction, etc.) the MTV2 Award, even the Viewer’s Choice Award. Taking their place are a number of extremely vague categories like “Most Earthshaking Collaboration,” “Quadruple Threat of the Year,” and “Monster Single of the Year,” which seem totally arbitrary, even for the VMAs. And then the majority of the surviving categories are no longer for the videos, but for the artists themselves–Best Female Artist, Male Artist, New Artist, and Group. Another knife in the back of the medium MTV practically birthed itself.

The weirdest thing of all this year, though, has got to be the nominees for Best Video, the one surviving major category to still be for the video itself. Check out the six hopefuls:

Video of the Year
Amy Winehouse: “Rehab”
Beyoncé: “Irreplaceable”
Justice: “D.A.N.C.E.”
Justin Timberlake: “What Goes Around … ”
Kanye West: “Stronger”
Rihanna (featuring Jay-Z): “Umbrella”

See if you can spot the one that doesn’t quite fit in. I mean, I wouldn’t have quite expected “Rehab” or “Stronger” (which has been around for what, three weeks?) to grab a nod for top honors, but those were at least genuine hits (or are well on their way to being, at least). But Justice’s “D.A.N.C.E.“? I mean, the song’s been the toast of the blogosphere for a few months now, but aside from catching it once or twice on MTVU, I had no idea it had even touched the mainstream yet. It hasn’t charted anywhere, and though I’m not exactly watching the channel all the time these days, I had no idea it was even on MTV’s register. I personally don’t even like the song that much, but it’s crazy to see the French dance-pop duo get this kind of exposure.

The VMAs are gonna be in Vegas this year, with performances from Chris Brown, Lily Allen, Kanye West, Timbaland, Foo Fighters, Amy Winehouse and Fall Out Boy, among others. Here’s the complete list of nominees:

Video of the Year
Amy Winehouse: “Rehab”
Beyoncé: “Irreplaceable”
Justice: “D.A.N.C.E.”
Justin Timberlake: “What Goes Around … ”
Kanye West: “Stronger”
Rihanna (featuring Jay-Z): “Umbrella”


Male Artist of the Year
Akon: “Don’t Matter,” “I Wanna Love You” (featuring Snoop Dogg), “Smack That” (featuring Eminem)
Kanye West: “Can’t Tell Me Nothing,” “Stronger,” “Classic (Better Than I’ve Ever Been” — DJ Premier remix, featuring Nas, KRS-One and Rakim)
Justin Timberlake: “Let Me Talk To You/ My Love,” “SexyBack” (featuring Timbaland), “What Goes Around … ”
T.I.: “Big Things Poppin’ (Do It),” “You Know What It Is” (featuring Wyclef Jean), “What You Know”
Robin Thicke: “Can U Believe,” “Lost Without U,” “Wanna Love You Girl” (remix, featuring Busta Rhymes and Pharrell)


Female Artist of the Year
Amy Winehouse: “Rehab,” “You Know I’m No Good”
Beyoncé: “Irreplaceable,” “Beautiful Liar” (featuring Shakira)
Fergie: “Big Girls Don’t Cry (Personal),” “Glamorous” (featuring Ludacris), “Fergalicious” (featuring Will.I.Am)
Nelly Furtado: “Maneater,” “Say It Right”
Rihanna: “Umbrella” (featuring Jay-Z)


Best New Artist
Amy Winehouse: “Rehab,” “You Know I’m No Good”
Carrie Underwood: “Before He Cheats”
Gym Class Heroes: “Clothes Off,” “Cupid’s Chokehold/ Breakfast in America”
Lily Allen: “Alfie,” “Smile,” “LDN”
Peter Bjorn and John: “Young Folks”


Best Group
Fall Out Boy: “This Ain’t A Scene, It’s An Arms Race,” “Thnks Fr Th Mmrs”
Gym Class Heroes: “Clothes Off,” “Cupid’s Chokehold/ Breakfast in America”
Linkin Park: “What I’ve Done”
Maroon 5: “Makes Me Wonder”
White Stripes: “Icky Thump”


Most Earthshattering Collaboration
Akon (featuring Eminem): “Smack That”
Beyoncé and Shakira: “Beautiful Liar”
Justin Timberlake (featuring Timbaland): “SexyBack”
Gwen Stefani (featuring Akon): “The Sweet Escape”
U2 (featuring Green Day): “The Saints Are Coming”


Quadruple Threat of the Year
Beyoncé
Bono
Jay-Z
Justin Timberlake
Kanye West


Monster Single of the Year
Avril Lavigne: “Girlfriend”
Daughtry: “Home”
Fall Out Boy: “Thnks Fr Th Mmrs”
Lil Mama: “Lip Gloss (No Music)”
T-Pain (featuring Yung Joc): “Buy U a Drank (Shawty Snappin’)”
Timbaland (featuring Keri Hilson, D.O.E. and Sebastian): “The Way I Are”
MIMS: “This Is Why I’m Hot”
Plain White T’s: “Hey There, Delilah”
Rihanna (featuring Jay-Z): “Umbrella”
Shop Boyz: “Party Like A Rock Star”


Best Director
Beyoncé and Shakira: “Beautiful Liar” (director: Jake Nava)
Christina Aguilera: “Candyman” (directors: Matthew Rolston and Christina Aguilera)
Justin Timberlake: “What Goes Around …” (director: Samuel Bayer)
Kanye West: “Stronger” (director: Hype Williams)
Linkin Park: “What I’ve Done” (director: Joseph Hahn)
Rihanna (featuring Jay-Z): “Umbrella” (director: Chris Applebaum)


Best Editing in a Video
Beyoncé and Shakira: “Beautiful Liar” (editor: Jarett Figl)
Gnarls Barkley: “Smiley Faces” (editor: Ken Mowe)
Justin Timberlake: “What Goes Around …” (editor: Hollee Singer)
Kanye West: “Stronger” (editors: Peter Johnson and Corey Weisz)
Linkin Park: “What I’ve Done” (editor: Igor Kovalik)


Best Choreography in a Video
Beyoncé and Shakira: “Beautiful Liar” (choreographer: Frank Gatson)
Chris Brown: “Wall To Wall” (choreographers: Rich & Tone and Flii Styles)
Ciara: “Like A Boy” (choreographer: Jamaica Craft)
Eve: “Tambourine” (choreographer: Tahesha Scott)
Justin Timberlake (featuring Timbaland): “SexyBack” (choreographer: Marty Kuldeka)

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8 Responses to “OMGWTFLOL: 2007 VMA Nominees Announced”

  1. Dan Weiss said

    Your reaction is exactly mine, Andrew, except I love the song. I’m suspicious of most of these choices…I actually like nearly all of them to some extent, which is weird. Normally I go half-half on big pop hits each year but there’s usually an Eagle-Eye Cherry or All-American Rejects to fuck up my streak. I really lived in a bubble this year so most of these nominees didn’t *seem* as big as I kind of knew they were without procuring evidence.

  2. […] Zac Efron Contact the Webmaster Link to Article avril lavigne OMGWTFLOL: 2007 VMA Nominees Announced » Posted at Intensities in Ten Suburbs on Thursday, August 09, 2007 OMGWTFLOL: 2007 VMA Nominees Announced August 9th, 2007 by Andrew Unterberger Get ready to ignite There’s never really been a time when I haven’t dreaded the coming of September, but one of the things that always got me through returning to grade school was the promise of the upcoming Video Music Awards View Original Article » […]

  3. Scott said

    I think there should be a pool started on this. Just to make me actually care.

  4. bassman08 said

    If MTV wasn’t dead already, it is now.

  5. […] Zac Efron Contact the Webmaster Link to Article ciara OMGWTFLOL: 2007 VMA Nominees Announced » Posted at Intensities in Ten Suburbs on Thursday, August 09, 2007 OMGWTFLOL: 2007 VMA Nominees Announced August 9th, 2007 by Andrew Unterberger Get ready to ignite There’s never really been a time when I haven’t dreaded the coming of September, but one of the things that always got me through returning to grade school was the promise of the upcoming Video Music Awards View Original Article » […]

  6. Matt said

    That was clearly the gayest list of nominations ever. What happened to the other awards??? MTV really needs to cut the shitty reality TV shows and start playing better muisc.

  7. Sonja said

    How much longer does Carrie Underwood get to be a new artist? She’ll be like 80 soon.

  8. Mimi said

    These have got to be the worst VMA catagories ever to be created. I was so hoping to find out who was nominated for a video in a certain genre, like Rock. I even took time out of my day to watch TRL when the live nominations were happening. I was surprised to find that all the nominations were done in one hour. I wanted to see a certain band get nominated, but thanks to crappy catagories, that’s not going to happen. Maybe we should all just not watch and let the ratings tank so MTV can bring back the good, old catagories.

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